Apple-IBM Partnership Sprouts Latest Set Of Apps At Mobile World Congress

[Victorious Secret]

 

 

A partnership between these two isn't as nutty as it sounds, Apple giving the ease of use know how to IBMs data centre skills to come up with apps for companies and even industries as a whole to improve consumer service across the board. So far, I don't see anything wrong that could come from a partnership like this. 

 

An example given was the airline one. We probably all hate flying, its laborious and can be a right pain the ass. What better way to streamline how customers get taken care of then with apps that plug into existing databases to actually allow your counter operators to do a better job, especially when most of the airline industry is still stuck in the 20th century in tech terms. 

 

What’s New?

 

My favorite is the airline Passenger Care customer service tool because it’s designed to improve the customer experience and let airline employees proactively deal with delays, processing people who volunteer to get bumped and so forth. Most airlines are living in the 20th century. If you’ve ever experienced a flight being canceled, it’s madness as they force you to queue up and reschedule an entire plane full of people. White said to imagine instead, employees with iPads moving through the lounge and dealing with people individually to rebook them, send them to a lounge or to get a meal. If it works as planned, it has the potential to turn a stressful situation into a much more comfortable (or at least reasonable) one.

The Dynamic Buy-buyer app is designed to help retail buyers get the best deals on high margin, high revenue “spot buys.” These are buys that are done outside of the regular buying cycle. If the buyer can see inventory requirements in real time and comes across a good deal on a popular item, the app lets them strike early, armed with the information they need without having to communicate to the back office about inventory requirements at any given moment. It also lets other buyers know they have a good deal in place, so they don’t double book or compete against each other.

 

 

Steve Jobs after all was known to sneer at the enterprise. His heart was squarely with the consumer, but in the post-Jobs Apple, there appears to be a greater desire to meet the needs of business and to bring that same consumer simplicity ethos Apple is famous for to work.

 

Katharyn White, IBM’s global lead for the IBM-Apple partnership, who seemed genuinely pumped to be involved in the project, says the two companies want to bring the wow factor to workplace software. This is actually something we have been hearing from companies since at least 2009 when the iPad really altered the perception of how software should work.

 

“The goal of the partnership is bring to our work lives, the same experience we have in our personal lives,” she said.

 

The idea is that people use these great tools in their personal lives, then they go to work and use clunky business software designed more for IT, than the needs of people trying to do a job. This is essentially the root of the “Consumerization of IT,” that idea of bringing consumer-style software to the workplace we have been hearing about for several years now. Apple and IBM certainly aren’t the first to try this, but with these two high-profile companies involved, it’s bound to get attention.

 

http://techcrunch.com/2015/03/02/apple-ibm-partnership-sprouts-latest-set-of-apps-at-mobile-world-congress/

[givingtnt]

I still hate ibm

 

they have the shittiest employee services and they try to do everything to get every penny out of everyone

 

 

also what ? who hates flying ? that thing is awesome !

[Nup]

Huh nice. 

 

Thanks for sharing, 

 

Tbh i'm still blurry on what ibm do, do they make server grade devices? I used to think that were a parts designer, like intel.