[Hexus] Microsoft's Reller and Bates leave, Clinton aide Penn steps up

[KakaoDj]

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Mark Penn had, until now, been working as an executive vice president at Microsoft, overseeing advertising and strategy. While his background is in political matters the New York Times notes that Penn became "a trusted adviser to Mr. Ballmer," and it looks like he will become just as important to Nadella.

It's not clear whether Penn's change of function is an upwards or just a sideways promotion as he was previously in charge of Microsoft's huge advertising budget. While you might not be familiar with his name the NYT says that Penn was behind the controversial 'Scroogled' advertising campaigns.

Oh god, i can hardly wait to see what MS' next big PR fail is gonna be  :lol: