Intel's new "marketing strategy" in China?

[Valenceins]

Hello guys

 

Soooo...... If I recall correctly, Linus did mention about the following picture in past videos...

 

 

Basically it's some sort of conference in China and they say i3 9350KF outperform the whole Ryzen 5 family, while 9600KF is faster than 3800X.

Because it's already discussed I'm not going to translate this again... if anyone ask me to do so I will.

 

And suddenly I saw this today, sent by one of my friend.

 

After digging a while I cannot confirm this article is published by Intel's official account on WeChat (a social media platform in China), but looking at the carefully-made references, also the reference to the Intel Ark site at the bottom, I think it's a official marketing information sent to dealers/product distributor or some sort. More on this later.

 

 

Basically what they say in these paragraphs are:

 

Conclusion

 

Although AMD positioned their AMD Ryzen 5 to compete with Intel Core i5 processors, AMD might as well put Ryzen 9 to compete with Core i9 processors, our performance numbers showed completely different results.

 

In multiple tasks, AMD Ryzen 9 3900X was outperformed by Intel Core i7-9700K, and AMD Ryzen 5 3600X was outperformed by Intel Core i3-9350KF. When customers ask which desktop processor is the better performer in gaming, office use, content creation etc., they can be recommended with the 9th gen Intel Core processors!

 

The line "when customer ask" and "they can be recommended with" made me believe this is the information that was supposed to be sent to dealers, instructing them how to sell Intel products.

 

Nevertheless, having seen the previous picture of that conference, I think it's reasonable to say this is indeed a work of Intel. What I'm trying to say is, including AMD, they all have some misleading information from time to time; but since Intel has been misleading in this whole "i3 beats R5, i5 beats R7" stuff, it's just funny to see a new version of this sort of comparison and it just shows how desperate Intel is.

 

I used to have a 3770K in 2013 and it absolutely smashes my FX8320 in every tasks... I couldn't quite remember but maybe AMD was at the same place as Intel back then, marketing their FX processors as true 8-cores, putting misleading information... The only difference is that AMD is now fightingback. Human always repeats the history, I guess? lol

[Jurrunio]

"they can be recommended" doesn't mean "they should". There are less Intel fanboys in the Chinese speaking community, they may still go for Intel but they just admit it's brand loyalty, instead of trying to cover it up with performance like Intel itself.

[fwa_fewa]

Hello, there. I'm a digital fan from China, and I know exactly how Intel publicized i3-7350K two years ago. Unfortunately what you say was true, and it repeats in China again. It's so funny what advertising says in China, but someone who expert and was digital fans in China know that what it says was nonsense. 

[Valenceins]

1 hour ago, Jurrunio said:

"they can be recommended" doesn't mean "they should". There are less Intel fanboys in the Chinese speaking community, they may still go for Intel but they just admit it's brand loyalty, instead of trying to cover it up with performance like Intel itself.

I do admit it comes down to people you get in touch with. But what I see around me is that there are still plenty of users who would go Intel rather than AMD. Paying the premium price, they justify it by saying Intel is still the king in terms of gaming and it will push the game a bit further. This is the similar to what you said, that they accept it's a brand loyalty and pay for the price willingly.

 

But I also see many people (especially who are unfamiliar with PC stuff) who listen to marketing like this article I posted and go Intel. This happened multiple times when a friend come to me and say hey, can you build a PC for me? I heard that i7 is good for gaming PCs, can I get that? Then I was like "oh **** here we go again" and explain what Ryzen is to them. After all this, sometimes they would still ask for Intel. Of course I will give them because it's not my money anyway LOL

[Valenceins]

1 hour ago, fwa_fewa said:

Hello, there. I'm a digital fan from China, and I know exactly how Intel publicized i3-7350K two years ago. Unfortunately what you say was true, and it repeats in China again. It's so funny what advertising says in China, but someone who expert and was digital fans in China know that what it says was nonsense. 

Greetings. I am a Chinese user as well. I posted this just because I think this article is hilarious and want to share this to other people XD. There's also a possibility that maybe I was wrong and someone could point out what's actually happening, but how do I know unless I share it?

[fwa_fewa]

15 hours ago, Valenceins said:

Greetings. I am a Chinese user as well. I posted this just because I think this article is hilarious and want to share this to other people XD. There's also a possibility that maybe I was wrong and someone could point out what's actually happening, but how do I know unless I share it?

XD. You are right. On the other hand, isn't that a sign of Intel's afraid?