reference coolers

[sbocky]

Just a quick question: Why doesnt nvidia make decent-good reference coolers? They will sell more, making more money, and they force ASUS, gigabyte etc. to make their coolers cheaper. Or isnt that so easy?

[SImoHayha]

I guess they are just really lazy. But the same could be said of the AMD as well.

 

Just a quick question: Why doesnt nvidia make decent-good reference coolers? They will sell more, making more money, and they force ASUS, gigabyte etc. to make their coolers cheaper. Or isnt that so easy?

[Oshino Shinobu]

If you're going to have a go at reference coolers, why are you mentioning Nvidia? Their recent reference coolers have been excellent in comparison to their previous ones and AMD's current ones. 

 

It would cost Nvidia more in R&D than they would make from it. They have board partners, so they can do the development of good coolers and Nvidia make a profit for no more work. Nvidia's main profit is from the sale of GPUs to board partners, not from sale to the consumer, so it makes sense for them to save money on their own cooler. They could just not do it at all and just develop the chip for board partners. 

[W-L]

Just a quick question: Why doesnt nvidia make decent-good reference coolers? They will sell more, making more money, and they force ASUS, gigabyte etc. to make their coolers cheaper. Or isnt that so easy?

 

Depends, non-reference cooler and PCB designs costs a lot of R&D and work to go into production, not to mention extra they add to those cards like better power delivery and high clock rates. Nvidia's current reference cooler is decent but not as good as some aftermarket ones of course.

[sbocky]

If you're going to have a go at reference coolers, why are you mentioning Nvidia? Their recent reference coolers have been excellent in comparison to their previous ones and AMD's current ones. 

 

It would cost Nvidia more in R&D than they would make from it. They have board partners, so they can do the development of good coolers and Nvidia make a profit for no more work. 

Seems like a solid answer. Thought about it myself, but i wanted the same answer from somebody else, thx.

[Emanuel_M]

I guess they are just really lazy. But the same could be said of the AMD as well.

im pretty sure the reference cooler is at it's 100% best. You can't make a blower card better.

[QueenDemetria]

Just a quick question: Why doesnt nvidia make decent-good reference coolers? They will sell more, making more money, and they force ASUS, gigabyte etc. to make their coolers cheaper. Or isnt that so easy?

Reference coolers are meant to make the GPU function under its specifications, so making sure it can safely handle certain speeds without burning the GPU, which most reference coolers do. If they built better coolers then there would be no reason to buy 3rd party GPU's, since AMD/nvidia could make them at a much lower cost(since they aren't buying the GPU's at a marked up price). Its also more fun this way, since it shows what 3rd party companies can come up with(nvidia's design has become pretty old IMO, they need an update that isn't just painting it black).

[Agent181]

Ok let me clear it up for everyone

So reference coolers use to be the only thing around before years ago, as time went on brands started to branch out and go from the reference cooler and make something of their own and market it as better. This is great for both amd and nvidia since they don't have to focus on selling them but instead just developing the chips themselves. Speed up a few years and then after market coolers became a thing where you yourself would put on the after market coolers. One example is artic cooling coolers that were made for gpus. From that companies started selling the gpus with after market cooling on there and became more and more popular. Today it's why we see less and less reference pcb designs unless you choose a reference cooler to water cool which is way easier. Now days it's rare to find reference coolers unless it's a high end card like the Titan or fury x, those are controlled straight from amd and nvidia to have a tight grasp on them.

That's pretty much the entire reason why.

Edit:this is what we use to have as after market coolers that we would add

https://lh4.googleusercontent.com/proxy/YZdmqdOMYJdyv8Yufn3uCeb_YaTLrMbI7PQfEpN7Ve0GiSbVFGiDnNhXoe4lIZj8oB_eIItQdHVBocdLmKcCW_bWx0EMOFB_Mi7fE9fJZAU=w475-h309-nc

[Jlryan]

Are you freaking kidding?! Nvidia's reference coolers are actually really good, especially on the x70, x80, Titan class cards 

 

And sexy...