Intel, you are extremely late!

[Haswellx86]

I like that Intel is starting its career into the graphics card industry too, but even its highest end model, the A770, only competes with Nvidia's, RTX 3060TI. To make matters even worse, the RTX 4000 series is already very close, and we still don't hear a lot of the release date for Intel. So now, how could Intel possibly compete in the graphics card industry?

[johnt]

baby steps.

[RONOTHAN##]

4 minutes ago, RTXboy123 said:

how could Intel possibly compete in the graphics card industry?

We don't know the price of the cards, they might be planning on undercutting everyone else. Plus their cards might be good at things other than gaming (SR-IOV might be enabled, so for a budget virtualization workstation this card might be awesome).

 

Plus remember, this is just their first outing in the GPU space. They've got the R&D budget to continue making new cards for next generation, new cards that might start being competitive on the high end.

[xAcid9]

If the card perform like 3060Ti but price like 3060, that's a win for consumer. 

 

Also, they need to start somewhere. It's not an easy task to compete with these 2 giant out of the gate.

[porina]

For a long time AMD was not competing with top end nvidia either but they keep trying to get up there. You can still do well supplying only lower to mid range cards providing they're priced appropriately. Doesn't matter if "next gen" GPUs come out soon either.

 

It's been no secret that getting drivers game ready is harder than Intel thought. They chose to delay launch than release a broken product. Western launch is "soon" and while drivers may not be perfect for some older games, they should be ok for newer games as they optimised for DX12/Vulkan.

[RadiatingLight]

Plenty of people are buying 3060-class cards. If it's priced right and performs right, they'll make good money from it.

Battlemage and beyond have a hope of competing in the higher end, but as a first effort Alchemist is pretty good looking so far.

Remember that AMD's Ryzen 1000 series entered into a CPU world where Intel was barely innovating, and had memory problems, lower single-core performance (which also meant lower gaming performance), high core-to-core latency due to the infinity fabric, etc. It wasn't a real competition with Intel's high end, at least for gaming. However, AMD's 2nd gen (and especially 3rd gen) got so much better that now they're competing with Intel and taking the crown pretty often.

[venomtail]

Intel has no need to beat a competitors flagship that they've had years to develop with their first release. Only logical that they'll focus on the budget market first to establish a consumer base and then later push for enthusiast for the marketing and clout.

[X-System]

1 hour ago, porina said:

For a long time AMD was not competing with top end nvidia either but they keep trying to get up there. You can still do well supplying only lower to mid range cards providing they're priced appropriately. Doesn't matter if "next gen" GPUs come out soon either.

But it was easy for AMD because AMD bought ATI and AMD had continued to sell Radeon cards built by ATI for some time before to build other Radeon by AMD. And ATI was a rival against Nvidia.

[porina]

11 minutes ago, X-System said:

But it was easy for AMD because AMD bought ATI and AMD had continued to sell Radeon cards built by ATI for some time before to build other Radeon by AMD. And ATI was a rival against Nvidia.

You missed the point of my reply. It wasn't about AMD entering the GPU market, which as you say was due to them continuing on from ATI's legacy. It was about AMD not having leading GPUs in recent years. I can't think back far enough to remember when AMD were last ahead of nvidia. It might even have been ATI era as I recall the FX 5000 series was a bit of a dud for nvidia. AMD have managed to continue through the years mainly serving the low to mid range GPU market. Current RDNA2 has been the closest they got to nvidia for a long time, and it'll be interesting to see if they can retake the top spot next gen. And I don't mean in limited specific cases, but across the board since RDNA2 still shows significant weaknesses.