Micron sells Lexar brand and rights to Chinese company Longsys

MetaDrow · September 12, 2017

No info currently if they are going to keep using Micron's tech or use their own tech but on Lexar's site, warranties are still going to be honored at least.

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Strength of Lexar Brand Combined with Longsys’ Consumer Storage Dedication Enables Continued Support to Existing Lexar Customers as well as Exciting New Growth Opportunities

Longsys, a world leader in consumer flash storage, today announced that it has acquired the Lexar trademark and branding rights from Micron Technology, Inc. The Lexar brand has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market. This acquisition provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar branded products will continue to be available.

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“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets.”