4K in the music industry

[XXXLovelyXXX]

It's 2017 now and 4K TVs and some computers are becoming more affordable and mainstream especially 4K TVs. 

I don't understand why new music videos getting released in 2017 are still being published on YouTube / VEVO in 1080p! 

Yes 1080p looks good on 4K TVs but 4K looked wayyy better! 

Implementing 4k on music videos and other content mainstream on YouTube would speed up the the process of 4K becoming the standard.

what is stopping the music industry and Hollywood in general of publishing 4K content?

[Princess Luna]

Honestly even if 4k is spreading out a bit more now 1080p is still the world's mainstream, there still are a lot more 1080p monitors in use out there than 4k, I wouldn't know exact numbers though I am sure the 4k audience is still limited enough to make investments on increasing such videos to 4k unworthy yet.

 

What stopping them is probably nothing more but costs, most likely, without that much of a return since like stated the majority of users still are on the 1080p resolution.

 

4k still is something more connected  to high end gaming right now, sure there are 4k blurays around as well but aside from xbox 1 users who else really has a bluray player? very little people.

 

Must be the reason why Intel and Netflix didn't get that much hate for locking the 4k content of netflix to kaby lake and edge only... because in reality 4k monitors are minority. I won't buy a 4k monitor just yet, more likely only around 2020  and even so I might just buy a 4k TV to play games with the PC and keep on using my 2560x1080p  monitor that's good enough for my needs.

 

And a lot of people I know are thinking of the same, 4k video clips might only become a thing around 2020's...

[PlayStation 2]

Because 2160p isn't really necessary for music videos?

2160p's very limited in terms of content that isn't movies or games at the moment.

[Cyborgsmith]

15 minutes ago, XXXLovelyXXX said:

It's 2017 now and 4K TVs and some computers are becoming more affordable and mainstream especially 4K TVs. 

I don't understand why new music videos getting released in 2017 are still being published on YouTube / VEVO in 1080p! 

Yes 1080p looks good on 4K TVs but 4K looked wayyy better! 

Implementing 4k on music videos and other content mainstream on YouTube would speed up the the process of 4K becoming the standard.

what is stopping the music industry and Hollywood in general of publishing 4K content?

Cost/ Technology

Most movies are only mastered in 2K, so unlike older films shot on 35mm there isnt an option to "remaster" older content. 
 

[OddsCrazyStuff]

Simple answer, all there cameras are 1080p, which is why they havent made the switch (no point upgrading working equipment when 4K is not standard yet).

[XXXLovelyXXX]

10 minutes ago, Princess Cadence said:

Honestly even if 4k is spreading out a bit more now 1080p is still the world's mainstream, there still are a lot more 1080p monitors in use out there than 4k, I wouldn't know exact numbers though I am sure the 4k audience is still limited enough to make investments on increasing such videos to 4k unworthy yet.

 

What stopping them is probably nothing more but costs, most likely, without that much of a return since like stated the majority of users still are on the 1080p resolution.

 

4k still is something more connected  to high end gaming right now, sure there are 4k blurays around as well but aside from xbox 1 users who else really has a bluray player? very little people.

 

Must the reason why Intel and Netflix didn't get that much hate for locking the 4k content of netflix to kaby lake and edge only... because in reality 4k monitors are minority. I won't buy a 4k monitor just yet, more likely only around 2020  and even so I might just buy a 4k TV to play games with the PC and keep on using my 2560x1080p  monitor that's good enough for my needs.

 

And a lot of people I know are thinking of the same, 4k video clips might only become a thing around 2020's...

Exactly! But why can the publishers just start to release 4k, I know its more expensive but if they did implement it then 4k would become more mainstream and 4k TVs and other devices would get cheaper. right? If the publishers keep releasing content in 1080p then mainstream people wont bother upgrading and tech companies would keep high prices on 4k tvs. The content has the most power of pushing 4K to the mainstream.

[XXXLovelyXXX]

6 minutes ago, OddsCrazyStuff said:

Simple answer, all there cameras are 1080p, which is why they havent made the switch (no point upgrading working equipment when 4K is not standard yet).

Content creators can make 4K become standard. As it would convince people to upgrade their existing displays, in which would cause companies to lower their prices down due to competitors.

[Rohime]

9 minutes ago, OddsCrazyStuff said:

Simple answer, all there cameras are 1080p, which is why they havent made the switch (no point upgrading working equipment when 4K is not standard yet).

This.

 

Publishers / content producers will move to 4k when BOTH of the following TRUE

1) - Its upgrade time (the old kit is old enough to NEED replacement.

2) - The difference between 4k and 1080p costs is small enough that it is easily justifiable.

[Princess Luna]

5 minutes ago, XXXLovelyXXX said:

Exactly! But why can the publishers just start to release 4k, I know its more expensive but if they did implement it then 4k would become more mainstream and 4k TVs and other devices would get cheaper. right? If the publishers keep releasing content in 1080p then mainstream people wont bother upgrading and tech companies would keep high prices on 4k tvs. The content has the most power of pushing 4K to the mainstream.

Because it ain't just some expensive, it is A LOT expensive, you would have to buy new cameras, new workstations, new softwares, the amount of investment will only justify when the whole 4k market becomes cheap enough for both the end user and the developer.

[Bl00dgod]

42 minutes ago, XXXLovelyXXX said:

It's 2017 now and 4K TVs and some computers are becoming more affordable

it might be 2017 but the internet connection in many country´s is still crap in terms of pricing or other conditions like performance

there are many people that dont even have the bandwith to enjoy 4k content stream from platforms like youtube

[AshleyAshes]

26 minutes ago, Princess Cadence said:

Because it ain't just some expensive, it is A LOT expensive, you would have to buy new cameras, new workstations, new softwares, the amount of investment will only justify when the whole 4k market becomes cheap enough for both the end user and the developer.

Don't forget the increased size of the files increases network load on the pipeline.  If the music video uses any visual effects then render times for assets and comps goes up significantly as well.