HTC senior execs resign ahead of smart wearable launch

[Dietrichw]

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According to Bloomberg's Tim Culpan, the phone maker's CMO Ben Ho has just resigned, making it a rather short stint since he joined a little over a year and a half ago. Our own sources implied that this had been expected for a while, and that the $1 billion "Here's To Change" marketing campaign was the main culprit, as it failed to get its money's worth in return (despite chairwoman Cher Wang being a big fan of the hipster trolls featured in the ads). While Ho has apparently passed on the CMO torch to Wang, he will remain at HTC until end of this year.

 

Culpan also reported that Fred Liu, the President of Engineering and Operations, has dropped day-to-day operations to pick up a strategic advisory role, as he prepares for retirement after almost 16 years of service.