Keyboard media controls no longer working when application is minimized

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Im using a Logitech G810 Orion Spectrum keyboard. It has various media controls, volume, play/pause, stop, etc.

 

Ever since i started using this keyboard (bunch of years now), media controls worked flawlessly ... until today.

 

I dont know what happened but if the application is minimized (spotify, chrome with youtube tab oppened, etc) the media controls no longer work. They worked before (literally yesterday!), now they dont. (except for volume controls, that still works but that affects windows volume instead of application volume)

The controls work when the application is maximized but not when minimized.

 

I cant figure out whats wrong. 

Anyone experienced anything like this?

 

Suggestions?

 

PS. Im on windows 10 

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Also, if i use the media keys while, say, spotify is minimized, my keyboard stops working. The mouse works fine, everything else works fine. I have to use my mouse to switch applications and then the keyboard works again ..

 

This is super weird. In all my 20+ years of using a PC, i never had this happen before.

 

 

Im also using this post as a bump