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The company that almost single-handedly introduced us to binging video has apparently gone decidedly old-school with the latest innovation being tested on its platform. That's right, Netflix is running commercials. 

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"[We] are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," read the statement in part. "It is important to note that a member is able to skip a video preview at anytime if they are not interested."

For the longest time Netflix has been the provider of cheap unlimited movie streaming without any ads or commercials. Recently, an article by Jack Morse at Mashable has brought to our attention that Netflix has started testing a feature which would play skippable commercials between shows. Although this is only a limited test, a backlash on twitter has already started, expressing their total disapproval of this new practice. Personally, i think netflix would be ruining their reputation by introducing these commercials even if they are skippable. What do you think?

 

https://mashable.com/2018/08/17/netflix-tests-commercials/#PS00a6N5okql

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Slowly the on demand video services are reverting to shitty cable design. 

- Pay for multiple services to watch a handful of shows - Check

- Pay and still receive ads - Check

- Can watch what ever I want when I have time - guessing that will be the next to go.

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