Need 1080 Help please
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Solved by Jurrunio,
The 'classic' one you're talking about is called 'reference card' and the looks are designed by the GPU manufacturer. Those that look different are from AIB partners like EVGA or Asus.
In places with good airflow, open coolers do better. In places with bad airflow, blower does better. The reference card is one of the many blower designs. The FTW model you put in is a open cooler design.
Price isnt a consistent factor. No way of telling whether reference or aftermarket ones are cheaper at any given time without checking.

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