Online Advertising

AidanDaDoolphin · May 31, 2023

I am starting a local PC building business in my area, I have everything set up. Now I need advertising; I have heard how effective facebook ads are but I am wondering what would be best.

Any feedback would be appreciated.

Bombastinator · May 31, 2023

26 minutes ago, AidanDaDoolphin said:

I am starting a local PC building business in my area, I have everything set up. Now I need advertising; I have heard how effective facebook ads are but I am wondering what would be best.

Any feedback would be appreciated.

-*got kicked off of Facebook. Twice.*

kitnoman · May 31, 2023

Why not create a facebook page for your business first. Have your friends share page in different social media. The good thing about those pages is that potential customers would be able to message you and inquire directly. Start small and minimize your expenses.

As for the ads itself, well it works. I'm in sourcing and recruitment and while I don't manage all of our online campaign, I'm part of the team that does. So I have an experience with it. First thing you need to do is to learn how their ad manager works. There's tons of guide. Like how to narrow down your target audience by age, location, etc. However, for a start up, again, focus on "free ads first", your friends and families sharing. Gimmicks like streaming while you build a pc for someone, create guide and the like.

Because believe me, there are far better task you can do to help your business than to calculate cost per click. Compete with other ads, because the higher the bid, their ads would take priority. I don't sell computers for a living, but in my line of work, we technically sell job opportunities. So in my humble opinion, in today's market, where you can reach a lot of people for free(well you paid for your internet, but you know what I mean), you need to utilized it first. Paid ads comes after so that you can target more audience.

filpo · May 31, 2023

5 minutes ago, kitnoman said:

Why not create a facebook page for your business first. Have your friends share page in different social media. The good thing about those pages is that potential customers would be able to message you and inquire directly. Start small and minimize your expenses.

As for the ads itself, well it works. I'm in sourcing and recruitment and while I don't manage all of our online campaign, I'm part of the team that does. So I have an experience with it. First thing you need to do is to learn how their ad manager works. There's tons of guide. Like how to narrow down your target audience by age, location, etc. However, for a start up, again, focus on "free ads first", your friends and families sharing. Gimmicks like streaming while you build a pc for someone, create guide and the like.

Because believe me, there are far better task you can do to help your business than to calculate cost per click. Compete with other ads, because the higher the bid, their ads would take priority. I don't sell computers for a living, but in my line of work, we technically sell job opportunities. So in my humble opinion, in today's market, where you can reach a lot of people for free(well you paid for your internet, but you know what I mean), you need to utilized it first. Paid ads comes after so that you can target more audience.

Error 42069: No one uses FaceBook anymore

bezza... · May 31, 2023

5 minutes ago, filpo said:

Error 42069: No one uses FaceBook anymore

tbf depending on your customers middle aged women looking fr pcs for them self or there children could be a shout

kitnoman · May 31, 2023

12 minutes ago, filpo said:

Error 42069: No one uses FaceBook anymore

That depends on where he's located. While facebook is probably not being use by majority of the US population. It's still being use in other parts of the world. There's a reason why there are still a lot of websites/companies that uses messenger to interact with their customers to chat even at their own website. If he's asking about facebook ads, chances are, there's still are a lot of users in his region.

Plus there's such a thing as audience network where your facebook ads can also appear in other websites/apps not not just in facebook or instagram. But again, that cost money and needs further study in managing it. This goes with other paid ads from other platforms. If it's by business, I would start with what we call organic leads. Basically, "free ads" through word of mouth or social media. Gather a few customers and/or testimonies. Then, use paid ads, be it facebook, google or whatever. As a pc building company. I would also start local too. Like check your neighborhood, go to schools or small businesses that needs computer upgrades.