Sysem is only able to boot into safe mode otherwise restart

[rockit237]

intel I7 7700k
asus strix z270E gaming bios version 1302
G skill ripjaws 2x8 2133mhz
EVGA 500b 80+ bronze
and my boot drive is a WD Blue 1tb

I've been unable to get this pc to boot into windows without entering safe mode, otherwise it just turns off as windows boots or just before it. Tried with a single ram stick
attempted using other sata ports, i've reformatted the hardrive and reinstalled windows on it and it will boot to windows on other machines without issue but no luck with this one. I went and created a ubuntu bootable on my flash drive and the system starts with no issues. I have been able to get it to boot into safe mode with the hardrive however that's as far as I've gotten, checked the health of the drive through the bios and there seems to be no issue with it. Cpu temps are also well within spec

any advice or tips on how I can resolve this issue?