AMD and Intel
So why doesn't AMD step up their game and make high performance chips? And Intel really needs some competition.
Because it isn't as simple as going out the to cpu design tree and picking a few architectures sending them to the fab and releasing a new chip.
AMD has much lower budgets to invest and the fact given the run they have had in the last few years they are still kicking is pretty impressive.
They are floating because of their gpu section and while they are playing catch up intel is getting to use their RnD to toy with features that interest the niche market and refine their power efficiency leaving AMD in a really sticky situation.
The 9590 is an example that you can only brute force so much and all the time intel has had to refine their power consumption and integrating features to the cpu die for native support is only screwing the enthusiast end of the market for AMD even more.
It is hard being behind the 8 ball and that is the reality for AMD in the enthusiast cpu market at the moment.

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