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Since Linus is a motorcycle rider, I would think that he might have something to contribute to this market segment.

 

Here's the pitch: the current backpack, but with some tweaks to make it a great option for motorcycle riders (& leg-powered cyclists too).

Add some hi-vis material that looks stylish, so you don't have to dress like a construction worker just to be seen on the road. For durability, this could be embroidered or have high quality printing. Stitching on panels of hi-vis fabric is probably not the way to go. You could do some kind of geometric pattern, or something similar to any of the amazing t-shirt patterns the team has designed - you might just be limited to a palette of silver & orange. I think there's a lot of room for creative imagery that incorporates a tech theme.

You could also add a sturdy strap to carry a helmet when you're not riding.

 

There is also the option to add safety features like pads, but I don't think that's really necessary. Riders will either have a back pad in their jacket, or they won't, but wearing a backpack gives a little extra padding anyway. I think it's main safety feature would be its visibility rather than impact or skid rating.

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