If i may ask,what Nvidia cards do you own, or bought? My Closet consist of GTX Titan ,GTX 680,Sapphire 7970 Toxic Ghz Edition 6gb,Sapphire 7970 Ghz Edition 3gb,and running Sapphire R9 290X now . All awesome cards.But i would say that Nvidia caters to people with fat wallets,Where AMD is trying to make money too,but give a awesome gaming card without Taxing your wallet.