If someone had $1000 for a macbook or a windows pc and had any knowledge of tech they would pick the windows pc. I have a feeling windows has a higher customer rentention rate, I personally dont have the numbers and could be wrong but it could be a possibility. Cultural dominance depends on where you are. If you are on the west coast its apple apple apple. If you live anywhere else you will see 15 different phone manufacturers and 93% windows pcs. Apple had cultural dominance in big cities where they dont care about specs, features or capabilities. Thats just my 2 cents. Thanks for reading!