Nvidia NVTTM Cooler

[RazrLeaf]

What do the letters stand for? It's been cropping up in discussions of the 960, and I know that it's the cooler design that began with the 690/Titan, but I would like to know what the letters mean. Any ideas?

[n0x1ous]

Nvidia Titanium Metal

[RazrLeaf]

Thank you @n0x1ous. 
Out of curiosity, how did you figure out?

[n0x1ous]

Can't remember exactly to be honest.  I had the same question as you and just kept digging online till i found the answer.  I don't believe its an official Nvidia term.  Fudzilla or WCCF Tech just started calling it that to abbreviate or to use something instead of Titan cooler and everyone just picked up on it.

[random fuzz]

 

Nvidia Titanium Metal

Actually, based on a quick search, I believe you're wrong here. It actually means Nvidia Time To Market, and it refers to a program that Nvidia has where they build cards for partners that can't make the boards themselves. The name is coming from the fact that Nvidia will sometimes build an initial batch of cards for their partners to use in case they don't have the ability to make the cards at the product launch. NVTTM cooler, therefore, is just referring to the cooler that Nvidia uses on these reference cards that they manufacture.

[RazrLeaf]

So would that logic imply that every reference cooler is a NVTTM cooler? Because most of the time I've seen it, it's referring specifically to the Titan cooler.

[n0x1ous]

 Actually, based on a quick search, I believe you're wrong here. It actually means Nvidia Time To Market, and it refers to a program that Nvidia has where they build cards for partners that can't make the boards themselves. The name is coming from the fact that Nvidia will sometimes build an initial batch of cards for their partners to use in case they don't have the ability to make the cards at the product launch. NVTTM cooler, therefore, is just referring to the cooler that Nvidia uses on these reference cards that they manufacture.

do you have any links?  Everything i see refers specifcally to the metal based Titan style cooler with illuminated Geforce GTX logo

 

Found a reference to it on HARDocp from 2010 saying its a phased out program.   I think this is a coincidence because all references to that phrase from the last couple years are specifically about the metal reference cooler

 

http://m.hardocp.com/article/2010/10/05/nvidia_enters_retail_direct_sales_at_best_buy/4#.VL_829XF_QM

[random fuzz]

do you have any links? Everything i see refers specifcally to the metal based Titan style cooler with illuminated Geforce GTX logo

Found a reference to it on HARDocp from 2010 saying its a phased out program. I think this is a coincidence because all references to that phrase from the last couple years are specifically about the metal reference cooler

http://m.hardocp.com/article/2010/10/05/nvidia_enters_retail_direct_sales_at_best_buy/4#.VL_829XF_QM

While I don't think I can find anything definitive out there, there's a bunch of random places that reference it, some recent, others ancient, such as here. On the other hand your "Nvidia Titanium Metal" I can't find any reference of online at all. While the original program was phased out, I'm under the impression that the term stayed around to refer to the reference design that Nvidia makes, and that the acronym was just re-purposed to refer to the reference cooler.

So would that logic imply that every reference cooler is a NVTTM cooler? Because most of the time I've seen it, it's referring specifically to the Titan cooler.

While in theory it should, in reality I believe that people just re-purposed the acronym to refer to that cooler in particular.

I can't confirm I'm right, so if anyone else has definitive evidence else wise, feel free to share. But from what I've searched, it seems as though the most likely source of the term. It just evolved comparable to how the English language is constantly evolving.

[n0x1ous]

I stand corrected.  Thanks Random Fuzz

 

http://www.techpowerup.com/209180/pny-announces-reference-design-geforce-gtx-960.html