there are other brands besides EK like optimum, xspc, alphacool, corsair hydro, bitspower, hardwarelabs, heatkiller, aquacomputer...
check out sites like modmymods, performance-pcs, titanrig, dazmode (canada)
reviews i normally look thru https://www.techpowerup.com/review/?category=Watercooling or https://www.igorslab.de/en/cooling-reviews-en/
fittings i went with barrow & tubing i suggest epdm unless u already have experience with tube bending
i usually see folks with single 280 rad undervolt their cpu & gpu, if loop is only for cpu then yer good