non reference 980 Sli question
The backplate tends to help actually with cooling, albeit very minimally. And the asus card shouldn't last much longer if at all than an msi card of equal caliber. They're both built to the same tolerances and quality pretty much. In general, the asus card is a bit faster, from their binning process, so I personally would go with that. But if the msi card catches your fancy for whatever reason aesthetically then there's so "little" difference between the two you could get that w/o an issue.
If the backplate wont cause issues with clearance between the two cards in your system, then don't worry about it. That's the only real problem that can stem from it. Infact, the backplate helps stop heat from directly hitting the pcb on the lower card from exhaust on the top card, so if anything it helps a bit more.

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