Simple alternative reasoning is that they intended to bury AMD on the GPU side, what do you think GPP was the only card in their hands the idea seems to have been align the gaming brand with themselves than beat AMD into the gutter while crypto price fell basically cutting off 90% of AMD's gpu sales and dismantling their brand for the long term.
Just my thoughts on the matter, frankly GPP by it self didn't seem to do much but if they had intended to combine it with a power play on the hardware side it opens up a window to kick amd out of
