I have one of the cards, at first I thought it was noisy, but upon further inspection it turns out it was actually my stock GPU cooler and not the GPU. The fan for me anyways is very silent, and this card is overclocked very nicely out of the box, I would not worry about it.
is the G1 or the MSI twin forzer better? Yes but probably only if you are OCing like crazy. Also in my country those two cards are $50 and $20 more expensive respectively, and so far for me there has been nothing wrong with the EVGA card.