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Showing results for tags 'gpp'.
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https://gaming.radeon.com/en/radeon-a-gamers-choice/ Seems like a direct response to NVidia and the GPP. Especially in light of ASUS moving Radeon cards to AREZ branding instead of ROG. https://www.asus.com/Graphics-Cards/AREZ-Series-Products/ I like how often they state "No anti-gamer / anti-competitive strings attached."
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A while back we've heard about Nvidia's GPP program, where Asus, Gigabyte, and MSI all have signed up for it. Nvidia now also wants OEMs to join too and the good news is almost none of them have any interest in it. Dell and HP sees GPP is unethical and have not signed up for it. HP had recently revealed their new Pavilion systems featuring both AMD and Nvidia graphics. Nvidia have tried to get Lenovo to joined and so far rumor says, they were not successful. Intel on the other hand with their Kaby Lake G with built in AMD VEGA graphics, will most likely mean they probably won't join Nvidia GPP either. https://www.hardocp.com/article/2018/04/12/dell_hp_resist_nvidia_gpp_leash_so_far
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Nvidia GeForce Partner Program (GPP) program, where video card makers who signed up for it has a advantage compared to those who didn't such as selling their cards on launch day. There is a catch to Nvidia GPP and that is, video card makers are not allowed to use their own gaming brand on AMD video cards. Now this is a huge problem for some video card makers, not like EVGA where they only make Nvidia cards, but for companies like Gigabyte, MSI, and Asus, where they make cards for both AMD and Nvidia. To get around this, it's rumor that video makers who also make AMD video cards, might create gaming brand exclusively for AMD GPUs. If the rumor turns out to be true, then it's awesome as Nvidia does not have the rights to control any future gaming brands, created by video card manufactures. The article is currently free, but will eventually get behind a paywall, so I'll quote the entire thing. https://www.digitimes.com/news/a20180330PD207.html
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I just heard about something that Nvidia has been working on claiming that it is supposed to help get GPU's into the hands of gamers and provide a level of transparency to their operations called the Nvidia GPP or GeForce Partner Program. This program from what I heard sounds like its pretty shady considering the youtuber I came across that covered the topic in this video found that in the interviewing of 7 companies that had been figured out to have signed on with the Nvidia GPP not 1 employee wanted to be acknowledge for fear of losing their jobs because they described the GPP as being the exact opposite of what Nvidia is publicly saying about the GPP and even went so far as to say some of the things are borderline illegal. I don't know just how illegal the things could be however I do find it extremely screwed up that all companies that sign on with Nvidia's GPP are being forced to align their gaming brand GPU's to only be Nvidia cards (like the guy says in the video, this means that if Asus was to sign on with the GPP you would no longer be able to get any more ROG AMD cards because Nvidia has banned that with the GPP contract). Now I don't know how anyone else feels about that but that is quite messed up if you ask me because everyone who knows anything about computers knows that Nvidia is already the major shareholder and their only real competition is AMD which if they manage to muscle AMD out causes us as the consumers to lose because they wouldn't have the competition to have to try to undercut causing the cards to stay affordable (as if they are now anyways) and they would outright be holding a monopoly on the market unless a major company like Samsung was to decide to drop some of their money into researching GPU technology and get into that market next to prevent Nvidia holding an entire market to themselves. Let me know what you guys think about this once you hhave checked it all out yourselves in the comments and maybe if you believe like I do that this would be a good topic for Linus to cover help me get through to him with the video about this topic and let him see that it is something that his followers would like to see some more research done on since he could get in touch with people that most anyone else cant because of him being an influencer.
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https://blogs.nvidia.com/blog/2018/05/04/gpp/
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Crazy stuff. The backlash must have gotten to them. https://blogs.nvidia.com/blog/2018/05/04/gpp/
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I couldn't be happier, even as a Nvidia user, they are the all time a-holes. Here is the short version: Looks legit From Nvidia blog: Nvidia Blog: https://blogs.nvidia.com/blog/2018/05/04/gpp/ source: https://www.forbes.com/sites/patrickmoorhead/2018/05/04/nvidia-ends-geforce-partner-program/#6736adce6553
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In a blog post today, nVidia has announced that they are ending the GeForce Partners Program (GPP) and 'leaning into GeForce'. Essentially, nVidia is sticking with what they stated was the original goal of GPP as having been correct, however have recognized all of the 'rumors, conjecture and mistruths' about the program and decided to end it. I have a feeling that this is their personal PR spin on the controversy and they may have also had some lawyers come back and say they were skirting too close to a grey legal area. https://blogs.nvidia.com/blog/2018/05/04/gpp/ Hot Hardware Article: https://hothardware.com/news/nvidia-ends-geforce-partner-program I'm guessing that Kyle over at HardOCP will not be on nVidia's Christmas list anytime soon ... Now the question will be whether some of the AIB card partners that were beginning to create AMD specific brands pull those back to add AMD cards back into their main gaming brands or whether they are kept separate.
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If you opposed the Nvidia GPP (geforce partner program), click this link is to file complaints with the FTC. follow it and make yourself heard. Given the recent polling results i saw (84% against GPP) i feel this is appropriate. https://www.ftccomplaintassistant.gov/#crnt
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so... reddit post showing that Nvidia have it's first GPP victim with having "exclusive" brands Source: https://www.reddit.com/r/Amd/comments/85n378/nvidia_gpps_first_victim/ * UPDATE * Pictures/Links of the AORUS brand vs "generic/amd" GPU BOX - Including AORUS brand moving to new twitter account. * UPDATE 2 * Looks like MSI have removed all their "gaming" from AMD graphics cards aswell.. only NVIDIA cards have the gaming brand now. You can check out msi website if needed. now i PERSONALLY don't care if there is an exclusive naming brands for AMD / Nvidia - it might even make it more easy to consumers to figure out what they want by etc. having brands like ROG A for Nvidia and ROG B for AMD... HOWEVER i do see a hugeissue with brands that is already established like ROG and others killing AMD this way due to nvidia's GPP. ROG is a known brand for their gaming and high performance, and extra attention to detail.. Now creating a similar ASUS brand but focused around AMD would be extremely hard for ASUS and this will in the end hurt AMD, resulting in them loosing money.. So next time a person will buy something their are familiar with ROG but maybe not the "amd" brand version... hence all future sales will go to nvidia...
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** this post has been edited. To see the original, a post has been made below. *** at the time of writing this editorial, no news publisher reported on this. So I wrote an article myself, here you go... GPP, also known as Geforce Partner Program, was a “voluntary” program by nVidia that promises to help gamers make the right purpose when buying a graphics card. On nVidia’s blog post it states: However, Kyle Bennett, from HardOCP, wrote an article on the Geforce Partner Program, stating how it impacts consumer choice. In his editorial, he states: This was talked about in the press, and later in the article, Kyle conducts an interview with several AIB and OEM partners, and they have developed a similar consensus: The quote above were just statements on an editorial, and even though Kyle has a reputation in the industry, these statements could be taken with a grain of salt. However, most of the press have chosen to accept these statements as true. On nVidia’s blogpost, they state it is voluntary, however at the time cryptocurrency was a big hit (it still sort-of is) and GPU supply was weakened. So, if an AIB partner didn’t sign up for the Geforce Partner Program, they wouldn’t be treated by nVidia as well as a brand who did sign up for GPP. If a new run of GPUs came off the process node, the AIB’s and OEM’s that have GPP would be favored and would probably have more share than those who didn’t sign up, therefore threatening their businesses overall which really affect manufactures who rely on GPU sales primarily. GPP affects AIB’s and OEM’s by forcing them to separate the branding that these manufactures like to use on their products. Say for example Gigabyte, they use Gaming X as their branding for both nVidia and AMD cards. With GPP, now they must remove the Gaming X brand with the AMD cards. This makes it so when a buyer types in Gaming X because he/she knows that is the high end for Gigabyte, that user will only see nVidia cards now. Now, nVidia had pulled the plug on GPP, in their blogpost stating: So, this is good right? Not so much. In the time GPP was active, Gigabyte was ripping the Gaming X brand off AMD cards, which is an easy fix, just put the Gaming X back on. However, for ASUS, they planned to launch a new brand called AREZ for their AMD products. Now that GPP is over, ASUS must decide to keep the AREZ brand or just use the ROG brand. Since ASUS already spent time and effort to market the new brand AREZ, and they already began removing ROG branded AMD graphics cards in place for AREZ, they have to choose to keep the branding, put back the ROG branding, or use both. I speculated that they would use both, where the AREZ branded cards would be the budget-oriented cards and the ROG branded cards would be the Premium cards. It turns out, ASUS as it appears, has opted for the ROG branding only. In their twitter post recently, they stated: This looks great on the outside, however that has significantly impacted ASUS internally. This has now wasted the time and money that ASUS spent on marketing the new AREZ brand, stopping production of the newly branded cards, and restarting production with the old ROG branding, and now, ASUS has to figure out what to do with the AREZ branded cards. So far it looks like they aren’t selling any AREZ branded on the retail stores such as Amazon, NCIX, Newegg, Microcenter, Fry’s, and Memory Express, ( off topic side note: Memory Express doesn’t even have a mobile site. What!) are gone, so it’s up for debate on what they will do with the AREZ branded cards, let alone the money wasted on the brand. ASUS has to deal with all this, all because nVidia wanted to get a little more market share, which they definitely needed. Overall, ASUS and Gigabyte have now effectively a way harder job on their hands thanks to the amazing Geforce Partner Program, brought to us by nVidia.
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Due to asus signing up with gpp. Now they have to make a new name for amd cards. Introducing arez. They look exactly the same with just a name change. What will be interesting is going to be the backplate since they cannot use the rog logo anymore on amd cards. Will the backplate say Arez or Asus. The cards will come out around May. https://videocardz.com/newz/asus-announces-arez-radeon-graphics-series
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Not sure how true this is, but I think Nvidia might have to rethink their program if all partners drop out they will be at a loss. I know Linus as stated that nvidia in the past havent cared and we lost some really big players in the past, i.e XFX naming one of them. But if all the major companies drop out and alot of the OEMS also, well put nvidia in a very stiucky situation. https://www.forbes.com/sites/jasonevangelho/2018/04/12/2-major-pc-makers-say-no-to-nvidia-geforce-partner-program/#644950b210cd
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So I read this article by Kyle over on HardOCP and found it interesting if all of his reporting checks out... Essentially, AMD brought some of the details of nVidia's GeForce Partners Program (GPP) to his attention as well as other tech journalists concerning the potential anti-competitiveness of the program. As the article is written, it would appear that AIB and OEMs that participate in the program receive support from nVidia on a variety of fronts however, they can only market nVidia products under their gaming lines... https://www.hardocp.com/article/2018/03/08/geforce_partner_program_impacts_consumer_choice Before we go any further, in the effort to be as transparent as possible, we need to let you know that AMD came to us and presented us with "this story." AMD shopped this story with other websites as well. However, with the information that was presented to us by AMD, there was no story to be told, but it surely pointed to one that was worth looking into. There needed to be some legwork done in collecting facts and interviews. At this point you're probably wondering, "What is NVIDIA GPP?" A couple of weeks after we began questioning NVIDIA on GPP, it put up an article on its blog.nvidia.com domain entitled, "GeForce Partner Program Helps Gamers Know What They're Buying." Here what John Teeple, Director - Partner Marketing at NVIDIA, has to say about GPP. ... We have contacted seven companies about their part in NVIDIA GPP and not one of the seven would talk to us on the record if they spoke to us about it at all. The ones that did speak to us have done so anonymously, in fear of losing their jobs, or having retribution placed upon them or their companies by NVIDIA. All of the people that I did interview at AIBs and at OEMs did however have the same thoughts on GPP. 1.) They think that it has terms that are likely illegal. 2.) GPP is likely going to tremendously hurt consumers' choices. 3.) It will disrupt business with the companies that they are currently doing business with, namely AMD and Intel. The crux of the issue with NVIDIA GPP comes down to a single requirement in order to be part of GPP. In order to have access to the GPP program, its partners must have its "Gaming Brand Aligned Exclusively With GeForce." I have read documents with this requirement spelled out on it. I definitely encourage going over and reading the whole article. It brings into question though as to whether this is marketing gone bad on nVidia's part? Is this anti-competitive? Does it open nVidia up for potential lawsuits? Or is it all sour grapes from AMD? I'm personally thinking that it might be a little bit of nVidia trying to further strengthen their market position while AMD also trying to play whistleblower... Again, so far all of this is based off of Kyle's article, however, it could prove to be an interesting discussion (as long as we don't go down the fanboy/flame war path). Forbes Article: https://www.forbes.com/sites/jasonevangelho/2018/03/08/report-alleges-new-nvidia-program-engages-in-monopolistic-anti-consumer-practices/#8cb925922419 PCPer Link: https://www.pcper.com/news/General-Tech/GeForce-Partner-Program-has-some-Kool-Aid-it-would-you-try