The GTX 970 and GTX 980 are great in general. And I like the aftermarket cooler design for the AMP Omega surprisingly. I also thought that Linus would hate that design because of the giant riser.
I like the overall construction of it has a very nice look to it along with it being reasonably thin. I am also a fan of Asus and there ROG series of PC hardware and actually PC and laptops.