So watched all the reviews...here's what'up!

RTX 2080 = GTX 1080ti FE

GTX 1080ti non FE > RTX 2080

RTX 2080 = GTX 1170 in performance, for GTX 1080ti money

RTX 2080ti =  GTX 1180 in performance, for Titan X money

way to go nivida!

Found a way to launch mid-range level performance, for enthuiasts grade pricing.