I like the features the Hero brings to the table also the overall performance benchmarks as per Kitguru including temps. The Hero appears to have the "can't go wrong" reputation which from a sub par experienced person makes me feel better.
I originally had my sights on the 10900k but yeah overpriced and constant pre order. After researching countless benchmarks, and yes I'm one of those FPS snobs unfortunately, the 10700k seems like the way to go.