Summary
BMW in 2020 thought they could place hardware in cars and then, as they claim, on an as-needed or continual basis you could pay for a subscription service to enable your seat heaters.
Now, while they claim that the customer isn’t paying twice, the initial cost would have to be baked in somewhere right?
They still intend to continue offering software based subscriptions, but not any relating to hardware.
Quotes
My thoughts
This was a dumb idea to begin with. I could maybe, MAYBE, see if it was a one-time fee to activate them if you didn’t necessarily pay for them at purchase, but a consistent sub? That’s just silly.
Sources
https://www.forbes.com/sites/alistaircharlton/2023/09/07/bmw-drops-controversial-heated-seats-subscription-to-refocus-on-software-services/