Archmage

Yes. But all of the full ATX board are reaching entry level Z690 like Z690 UD DDR4, MSI PRO Z690-P DDR4. I really consider getting a Z690 at this point (for extra slots and features). Most people won't need a full ATX board. mATX is the sweetest spot for price/performance.

Best price/performance midrange board: MSI B660M Mortar DDR4 (12 powerstages 60A, solid UEFI, decent in-house RGB software)
Alternative: TUF B660(M) Plus, B660M Aorus Pro, B660(M) Steel Legend
(all of these have wifi option with WIFI or AX tag on the name)
 
But this also work with a 12400 (as budget option)
Best overall: MSI PRO B660M-A (absolutely madness, this depends on the market, it might cost higher than anything else below, but if this thing cost less than anything below, GET IT)
ASRock B660M Pro RS, Gigabyte B660M DS3H (D2H, D3H Gaming, Gaming X, wifi with AC/AX variant is the same board), Prime B660-A.
 
AVOID: ASRock B660M HDV
 
If it was a BOXED unit, it should came with a stock cooler (which has a copper slug, just like the black stock from i7-i9 10th gen and the whole non-K 11th gen lineup). The performance is a-okay, gaming is fine, but if you need a sustain cooler for rendering or stuff, get an aftermarket. Here is the recommendation:
- ID-Cooling SE-214-XT (ARGB): Probably the best overall in term of price/performance. It cost around $20 for the ARGB version (depends on markets), 4 heatpipes, rated at TDP 180W, 120mm fan with (ARGB fan if you bought the ARGB version), it came default with a LGA1700-compatible mounting bracket.
- CoolerMaster Hyper 212: Yeah, everyone favourite for cost effective if you can't find any better option.
Anything 3-4 heatpipes tower with a 120mm and compatible mounting bracket should be able to tame the 12400.

Best price/performance midrange board: MSI B660M Mortar DDR4 (12 powerstages 60A, solid UEFI, decent in-house RGB software)
Alternative: TUF B660(M) Plus, B660M Aorus Pro, B660(M) Steel Legend
(all of these have wifi option with WIFI or AX tag on the name)
 
But this also work with a 12400 (as budget option)
Best overall: MSI PRO B660M-A (absolutely madness, this depends on the market, it might cost higher than anything else below, but if this thing cost less than anything below, GET IT)
ASRock B660M Pro RS, Gigabyte B660M DS3H (D2H, D3H Gaming, Gaming X, wifi with AC/AX variant is the same board), Prime B660-A.
 
AVOID: ASRock B660M HDV
 
If it was a BOXED unit, it should came with a stock cooler (which has a copper slug, just like the black stock from i7-i9 10th gen and the whole non-K 11th gen lineup). The performance is a-okay, gaming is fine, but if you need a sustain cooler for rendering or stuff, get an aftermarket. Here is the recommendation:
- ID-Cooling SE-214-XT (ARGB): Probably the best overall in term of price/performance. It cost around $20 for the ARGB version (depends on markets), 4 heatpipes, rated at TDP 180W, 120mm fan with (ARGB fan if you bought the ARGB version), it came default with a LGA1700-compatible mounting bracket.
- CoolerMaster Hyper 212: Yeah, everyone favourite for cost effective if you can't find any better option.
Anything 3-4 heatpipes tower with a 120mm and compatible mounting bracket should be able to tame the 12400.

I have one on hand. As I'm working for a computer shop.
GALAX RTX 2060 PLUS.
They do mark the 12GB VRAM tho.
Won't reveal cost price. Local retail price: $680.
$20 rebate if bundling with a Silverstone VIVA 750W (retail@$80)
 
P/s: Profit margin is usually 10%, you can calculate yourself ideal/logical cost price.

I have one on hand. As I'm working for a computer shop.
GALAX RTX 2060 PLUS.
They do mark the 12GB VRAM tho.
Won't reveal cost price. Local retail price: $680.
$20 rebate if bundling with a Silverstone VIVA 750W (retail@$80)
 
P/s: Profit margin is usually 10%, you can calculate yourself ideal/logical cost price.

I have one on hand. As I'm working for a computer shop.
GALAX RTX 2060 PLUS.
They do mark the 12GB VRAM tho.
Won't reveal cost price. Local retail price: $680.
$20 rebate if bundling with a Silverstone VIVA 750W (retail@$80)
 
P/s: Profit margin is usually 10%, you can calculate yourself ideal/logical cost price.