I hold no loyalty to a company. They all boil down to greed driven corporations. If you become loyal they will use it against you and start releasing sub standard products. It is pretty much what happened to video game consoles. They know they can release substandard stuff because their fan base will blindly buy their name.
Weather it is the shameless AMD vs Intel or shameless Nvida vs AMD debates I always start at the line. Look at them both. Compare them both. Make a choice base off of what I see, research, availability, and price/budget. Not much more than that. I have had them all.