Thaldor

Look a bit more at the forums and what is going on and you will see that: A) LTT follower base is far from ready to have any serious talk. Actually, it seems that very few are even capable to have serious talk without throwing tantrums, trolling and actually having attention span to listen what others are saying, little less what Linus is saying. B) Nothing quite big happened in the tech space. Probably the biggest thing is that HP is been dragged to the court for being asshole with printers, which is 2 minute topic at most. "HP is being dragged out to court over printers requiring ink for scanner to work" "What? Now? I thought they were sued like every year for being assholes and the stereotype of awful corporation." If you had been in the LTT community for longer you would also know that this precisely isn't a good time to let Linus anywhere public without heavy prepping and leash. He's just too much "emotions first" -person who speaks what comes to his mind without censoring and he takes things way too personally. Any criticism towards LMG productions he takes like he, himself, only he and especially he has failed completely and his first reaction is to write or speak something that he hasn't thought through and manages to make things worse. That heavily moderated comment section that there wouldn't be multiple comments that would trigger Linus to give a rant over the current events and how he thinks LTT is "just having growing pains" (which now have lasted since they moved to the current location and got worse when they moved to daily LTT uploads and even worse with the newer channels and Creator Warehouse). We can think about Linus making unmoderated public viewing maybe at the point the daily new accusations and drama starters have stopped and the main thread doesn't get a new reply nearly every minute because then the majority of the crowd has had enough and moved to dramatize something else. And that heavily moderated WAN show wouldn't really be worthy of been WAN show.

But again, Linus's first action was to try to hide the problem and throw the smokescreen. Personally, I think that is far more asshole thing to do than not asking input. Linus could have taken the few hours (extra) to collect himself, inform his people, to call Colton and find out that the email wasn't actually sent and write "Sorry, there was a problem with our communication with the company and that is bad. You can trust us we will make this right, no, I will make this right, no matter what." But instead he played the card of "Everything is already taken care of" while it wasn't and the whole "taking care of" was just started. That is throwing a smokescreen and trying to wipe the problem under the rug and not owning the problem and being transparent. I do give Linus that reaching out to the Billet Lab right after the problem was brought out, but throwing the smokescreen was wrong action from someone who tries to swear on transparency. What comes to the monetization. Do you believe any news outlet does it for the goodness of their hearts without any kind of monetary agenda behind them? Like yeah, GN will get views and subs for this, everyone YT channel chiming in will get views and subs for it, hell, they count on getting views and subs for it. Just like Linus tried to save few bucks by not doing things rights and most likely will try to monetize this somehow (probably there's someone designing "It's charity auction, not selling!" limited edition T-shirt already and "auctionable" monoblock plushie). That's media life and everyone is scavenger.

Here you go: (timestamped to 6:34) The reaching out is completely just complimentary even in more traditional media. Some newspapers and news channels may have very strict rules about reaching out for a comment but they are still just complimentary and a lot of the time when the news piece is bit "spicy" you will see "X was contacted for input but didn't provide answer" which basicly translates into "10 minutes before pressing publish we send them an email and they didn't answer". And yes, that is done by even the most respected publications. As Steve says: He doesn't reach out every time, he doesn't need to reach out every time to corporations when reporting on them. Period. With big corporation he doesn't reach out if the issue already harms the consumers or if their view is irrelevant. Any product he buys and reviews, he doesn't reach out because they are already doing harm. He didn't need Linus's input or permission to do that video. LMGs videos are already affecting millions of consumers and their objective errors, which he covered objectively (Me: like the case where Linus goes "you can throw anything at Noctua NH-D15 and it handles it" while the very next graph shows NH-D15 not handling everything thrown at it but a CPU thermal throttling) and Linus's response is to move the discussion over why he wasn't allowed to get input on the first video (Me: Because he would have done what he did, turn it into "oh, it's already handled and made right" while actually Coltons email got lost into their bureaucracy and the first thing Linus did before writing the response was to reach out to Billet by himself making sure that "the problem is being handled" and he doesn't lie saying "it's under control"). And still that is A LOT more than Linus has done even in the close past. Like with the Billet Labs where he right out denied his writer to make the test properly because it would have costed him money and it wouldn't have changed his stand about the product. That is way further away from objective reviewing with trustful and correct testing than not giving Linus "gas-molecule" Sebastian chance to respond in private and probably start to do damage control before all of his mistakes are thrown into the public.

Welcome to the LTT community during shitstorm when YT, Reddit and whatever other platforms find the forums and raid it. It's really not a joke or meme but even Linus has mentioned the fact that as whole he has very toxic following (mostly probably from the "entertaining" videos where nothing seems to go as planned and it pretty much boils down to chaos, something that pleases 14 year old teenagers with ADHD and too much money to spend on energy drinks). Like the word "toxic" isn't enough, oh boy, not even half of it and things would be pretty much okay if it was ONLY these times when Linus is under attack, as in community is mostly against Linus. But nope. Like there's a moment in history after which no one should be proud to call themselves part of Linus-fanclub and it has nothing to do with Linus but everything to do with the energy drink fueled ADHD fanclub. The keyword is Mindchop. These forums usually are active but kind of don't even care about LTT that much, some will point out some videos and WAN show but generally just talk about tech and troubleshooting and fighting over fruit product company or someone tryinf to do something somewhere. But not when the brown stuff hits the fan and there seems to be more couple days old accounts sprouting than mushrooms in rain.

Then Linus can forget the part of making Lab anything more than him trying to sound more scientific. If he is willing to post incorrect testing as proof of his conclusions then that's it, we should NEVER believe any data coming from the LTT Labs to be correct and trustful because we cannot TRUST there wasn't a problem that Linus decided to leave because he didn't see it change anything.

No, it's still pretty bad product with extremely high price. The point is: LTT posted a video with FUCKED UP testing like they had done great job at testing the product. Also we are talking about a company that has spend 8-figure sums to build a testing lab that they want to make unbiased, truthful and the best there is and then they release a video in which they even themselves notice and intentionally FUCK UP the testing.

It's also plain and simple that LTT cut the video short, posted it with incorrect testing and while the writer asked Linus to give him a bit time to make the testing correct, Linus went "Shit product, shit price, I won't spend another dime or minute to it because nothing will change anything". And the outcome was lazy video which left the conclusion "product is shit because it doesn't perform well compared to its price" with the incorrect testing. Linus could have spend like 20 minutes extra and made the conclusion part of the video clearer about that the price of the product is ridiculous and pretty much no matter the performance, it's not a product he could give positive review, or spend the few hours/days and add the correct testing to strengthen the already filmed conclusion. The problem isn't that the review was bad, the problem was that LTTs testing in that review was completely incorrect because Linus didn't want to initially spend 20 minutes to get RTX 3090 Ti (E: which Billet Lab also send to LTT) to test the product and, because his some odd vision about always making only the newest and shiniest builds, they went on with the RTX 4090 that the Billet Lab said just only "might work" which it didn't. The outcome really doesn't matter but that LTT released video about someones product in which LTT fucks up the testing because Linus and the LTT correction is pretty much Linus saying sorry and spending 10 minutes talking about why doing the testing correctly wouldn't change the outcome. The cold hard fact is still that LTT willingly and knowingly posted a video with fucked up testing. What it comes to error correcting the pinned comment and later editing videos isn't enough. 99% of the people do not return to rewatch videos in case "there was a problem" or anything and the misinformation and error will remain and grow. GN also might put notion on the videos with mistakes pointing people to the video with the correction but even if not, them making the correction video and that being either fixed video or video only concerning their mistake is million times better than what LTT does.

LTT makes a mistake, if the editor catches it (which rarely occurs outside of ShortCircuit) they will add * to "fix it". If it goes through editing and QA and is released, they will come back days later to add pinned comment on the video that 100k-1M people have already seen and will never come back to check if LTT made an "oopsie". If the error goes above certain community shitstorm, it will be talked in the WAN show. Pinned comments on LTT videos is pretty common sight, like there's more videos with something to fix than videos with everything correct. GN makes a mistake and depending on the severity they will correct it with a new video released only talking about that mistake or if it's something small it will be a topic in the weekly news roundup. GN rarely makes mistakes, at least ones that require corrective maneuvers.

The LMG website only lists direct LMG workers. Linus's "100+" includes Floatplane and Creator Warehouse workers also which aren't listed on the LMG website. The "100+" is basicly everyone working in companies owned by Linus and Yvonne (I don't remember was the LMG which owns the other two or was all of the three owned by some "Yvonne's Evil Corporation" [Linus quote, don't kill me]). What it comes to the WAN show, I hope they break the streak, there just isn't any way the show won't turn into shitshow that puts everything into whole another gear or it will be completely irrelevant "two talking heads with pre-scripted dialog about nothing" show with zero interaction and driven to the point they could just as well record it early and stream the recording. If the streak is so important, I really hope they just say "hi", play the intro, explain there's a lot going around and holding a livestream really isn't a good idea, say "bye", roll the outro and finish it with "everyone can hold their very own afterdark". The risk of just throwing more fuel to the fire one way or another is just 110% probable and that would be just pure stupidity. Next week is probably the earliest they IMO could throw WAN show and even then, carefully planned and operated. Like maybe release a video where the heads talk about what they have gone through and what will be the next steps now that they have had time to plan and think and the WAN show would be natural continuation to that in form of well moderated Q&A. Maybe, like MAYBE, if there was some huge tech news that would change the direction of Earth's rotation, MAYBE, comment on them but otherwise the floor is just too much lava right now (IMHO).

You're missing my point. If Linus is ready to do use fucked up testing because fixing the mistake someone in the LTT made and retesting it right would cost him extra but won't do it because "trust me, bro" it's a bad product. Even if the product actually is bad, does it give LTT the right to fuck up its testing and then just "trust me, bro" the review? No matter the product, testing is testing you cannot fuck it up and then play it down with "oh, it's doesn't matter because the product is either way bad" especially when in the next sentence you go on how little you would require to remake that testing correctly but won't do it because your asshole doesn't tickle the right way and it would cost you some peanuts. Especially when you are trying to make more respectable testing methods, you just cannot fuck around like this. Like seriously, would the million dollar test chamber matter anything if instead of data we had just "the product is bad, the end"? Like the whole point of Labs was to build respectable testing and really show with the data why some products are bad and others are good, not just flappy floppy swing around and save couple of bucks by not doing the correct testing.

Your comment made it look like you didn't know what a prototype is and why especially 2 guys in a garage companies don't usually have something like Nvidia partner prototypes to develop their product or even the most shiniest and newest rock to do it. I am generally not interested is the product good or not but the more core problems. especially the WAN show where Linus doubles down on that the monoblock is bad product because their testing and he just knows that it's a bad product and it would be different if their testing would have shown it to perform even 5% better than it did. And pretty much, especially the veteran exotic cooler guru Linus, should know that you do not put just some waterblocks on some hardware that you have lying around because it will be a miracle if it fits correctly and double-miracle if it works well. Linus even himself says when he notices the card they're putting in is 4090 and not the 3090Ti that it might be a problem but then decides to go on because time is money and $100-300 in wages would make LTT to go on red. IMO at the point Linus notices they don't have the correct GPU should have the point where the video ends, someone in the making has fucked up and moving forward wouldn't be anymore about reviewing the product but some janky LTT build that makes many makers cringe. Making those build videos is fine, like Alex using the janky adapter-adapter-adapter instead of using 15-60 minutes to get the right adapter is funny, but that isn't something to be done in an review. Also that is concerning that Linus is building multi-million beaver dollar laboratory to make LMGs testing serious business and that the data of the LTT videos would be good. On the other hand Linus isn't ready to spend the couple hundred bucks extra to fix LTTs fuck up that raises during the filming. That doesn't promise good about the Lab testing, like imagine if they fucked up and Linus just goes "Oh, doesn't matter, just publish the data and we carry on. No time or resources to cry over spilled milk." Wouldn't even matter if he had managed to get JonnyGuru from Corsair to do PSU testing for LMG if he wouldn't get the time and chance to do it properly and especially redo it if there went something wrong.

It was a prototype, probably worked through year or even two, maybe less who knows. Point of a prototype isn't to be exactly the final product, in this case they were working on the design and numbers making it work on 3090Ti, the final product would have probably been for the then newest series GPUs and CPUs. They even sent the exact GPU that the monoblock was made for because they haven't probably bought 100 different GPUs to test with which ones the monoblock works because they are not that far into the development.

The best part of that is that there's a tech channel that often underlines that putting $500 GPU into "customers" PC because theirs is broken is literally nothing to them because that is why they have sponsors and they easily make that money with the videos (Salazar). And then we literally have the BIGGEST tech YT channel whining that spending $100, $200 or even $500 more for a video to make it PROPERLY is unbearable and expecting them to do it is unthinkable and they rather fuck up another company over it than just either be transparent and say they fucked up and say that they cannot pull any standing conclusions from their fucked up testing or they just don't publish the video.

I don't know is it more frightening that LMG sized company with probably quite numerable "prop" warehouse with PC gear that is unique, prototypes and whatever through the years manages to not sticker someone elses item correctly. Or that in LMG sized company someone just goes to their warehouse, collects some interesting stuff to be auctioned off and that stuff isn't checked 10 fold that they can be actually auctioned off for charity.

That's pretty much the thing. Linus wants Luke there because he knows Luke will have his back even if Luke was to disagree with him. Luke also won't go and deal the low blows to Linus because they know each other, like Luke won't pressure Linus over that he contacted Billet Labs only after the GN video went live and just before posting his response like he would have had the whole thing "done right" a week ago because that would most likely push Linus over the edge. @Legitsu This is also exactly why GN probably didn't ask Linus for input before going public, Linus would have instantly, before even answering Steve, contacted his lawyer and Billet Labs to make it seem like LMG didn't fuck up as badly as they did. Was it against good journalistic ways? Kind of, you should reach out for input before going public but in cases where the party invovled will go and try to undermine not only your news piece but do shitty things generally, it is a rule that can be broken.

Because now it's in AS"shit customer sertvice"US's lab being taken apart and copied and LMG can go and claim the good karma for pretty good donation to charity. Win-win for Linus.

Getting some cache amount wrong or whatever tiny data piece isn't a big thing and something that happens to everyone. Owning the mistakes is also good and being transparent should be the default, transparency not "wipe it under the rug and hope no one notices and if someone does then deal with it". But the problem with pinning a comment days, even hours, after the publishing and easily hundreds of thousands views later, is that it doesn't reach many. It's like old PC magazine having an error enough to issue correction and instead of issuing correction in the next issue, they would just made correctional box into the undelivered/unsold magazines and believe that people who already bought the magazine will buy another one just to check if there was mistakes in the one they got earlier. I don't know would the YT era equivalent of the small correction box in the next issue be already pinned comment explaining the error and correcting it in the next possible video right at the time it comes out or what. But just in that exact video and then just a brief mentioning in the now hours long WAN show (if the error is worth it) doesn't feel like enough. Probably very few would read those comments but even fewer will return to old videos to check if there might be some corrections unless the whole thing blow up. The bigger problem I see is that there seems to be little that would stop the video. Like the Billet Lab video would probably have been good to call off at the moment there wasn't right GPU on the table, and that is just an example, it could be whatever video where things start to go south and it's almost magical no one makes the call to stop right there, call it a day and "let's take a moment to really think" and if it comes to it, issue community post or something like "There won't be video today because we fucked up and need to remake it". YT algorithm probably doesn't like that and I know you take it as a huge achievement how long LMG has managed to go with daily videos, but I think that is fair for everyone that when things go wrong instead of forcing it forward, it's called as it is and tried again. And if the algorithm is so important on daily videos, just make the apology video or wing it like "there should be interesting video here, but we failed and instead you got Uncle Linus going around dancing crab dance with LTT boxers on his head because that's what the YouTube wants". Personally I fear where this can lead and what it may affect. Like does Labs have the same time constraints and error correction? If something goes wrong in the testing that would cause video being week late because retesting everything, would them been given that week to correct the testing or would that be just another "*" in the editing or even a rare mention in the video about testing having an error? Is it possible that the phrase "we sent it to the Labs for testing" in a video may be empty because the Labs didn't have enough time to do their job properly? Like is LTT videos doing so badly spending the $200-500 even $1000 more to make them accurate when things go south is unbearable and you rather push out video that is just you fucking things up? No matter what it costs to someone else as long as LTT video is on the green, right? Because that will be the Labs failure because there will be times when the question will be either accurate and truthful data or daily and profitable video. And yeah, for real, I am really asking what is LMG's priority list and which is sacrificed first when things go wrong: money, daily upload, trustworthiness or whatever else LMG can sacrifice to make things right? What is the first thing that flies out of the window? Also the Billet Lab thing is still extremely fucked up "accident", I don't think even Bob Ross would find it happy.

Tiptoeing, being careful how to present his data and word his critique against LTT or products highly endorsed by LTT. If Steve was anywhere, before this, to go "LTT is completely wrong", there would have been huge backslash from the LTT fanboys, the biggest tech channel that mainly goes for the entertainment and so caters less media literate people who have hard time understanding that their messiah/idol/bro Linus would lie to them. Like you remember when the today sports drink seller and boxer cracked jokes about people who had ended their lives while walking around a forest where many people go to end their lives? Before the main media started to call him asshole for it, a lot of his fans went completely frenzy against YT channels and people calling that guy an asshole and demanding shift response from YouTube. That's how, kind of, "retarded" people can be and why GN has needed to word his critique carefully. Like there is probably a ton of people right now writing how "evil" and "wrong" GN is for publishing that video and we can probably see from socialblade or somewhere how many of those people are unsubbing GN for calling Linus out. Like this forum taking mainly the more mature stand and even joining calling Linus out isn't something exceptional, but go and look at Twitter and YT and you can find those who are calling GN out for dirtying LTT.

He does sound a bit envious over that LMG has direct pathway to Alphabet and they can do things 99.9% of channels cannot do. But on the same time he seems relieved that this has come to it and finally he doesn't need to take LTT videos into account when making his videos and trying to tiptoe around LTT inaccuracies for not angering the LTT fanboys. Now the shit is out and he doesn't need to care about it anymore because he will never make the LTT fanboys angrier than this, no matter how much he goes against LTT Labs data or linuses "trust me, bro" reviews.

That Billet Lab thing is just really FUCKED UP, like how the hell a prototype can end up being auctioned off when it has been asked to be returned? And the whole review thing and Linuses "normal" WAN show explaining of "nothing matter but still everything matters but this doesn't matter because I say so" on top of that... This takes the crown from "No one else respects their warranties so I don't even want to make warranty promises" (where my point was exactly that "I just don't trust you, bro"). I won't be nitpicking around the numbers but I kind of knew that the Labs won't change that LTT is entertainment, not unbiased, hard-on facts and testing channel that will make sure their data is true and will post the video even if the sponsor pulls out because they didn't like the results. Those aren't the only times LTT videos have had problems and they won't be the last ones and I would believe LMG won't be changing their actions towards pushing utter bullshit and not officially and clearly owning it, the days later comment that will be pinned week later will be the standard. I strongly agree with GN on that LMG should start to take more time with the videos. I do not underline that LMG would be intentionally bad with the facts but just that the people working don't have enough time to really do their job. I could understand if we were talking about some garage channel rushing videos out to please the algorithm to try to make the couple bucks but LMG level professional media company, unacceptable. The amount of videos doesn't matter if that translates into videos having factual problems and when the videos have factual problems, the "We send it to labs for testing" is just a bad joke. Actually I don't know does the labs really change anything on this front, if they are given the same amount of time as the writers and then the rest of the production, I am not a single bit surprised that there's problems with the data, include into that the "we run every test again" and you have a huge pile of problems incoming and Linus "trust me, bro" Sebastian presenting it as the truth for one of the biggest tech audiences there is and the sad part is, I cannot even trust that meaningful part of that audience will do their own homework and figure out the parts where time and money ended for the video. But get your popcorns ready for the next WAN show because it's probably coming enough spices to salt and pepper everyone's popcorns.

@ImorallySourcedElectrons I put more off-topic stuff into the spoilers, just about the msitakes LTT make. But generally on the topic. I believe the whole testing everything every time again is just wasting money. If there isn't a clear performance tuning done for the tested GPU's in the newest drivers, nothing performance aimed in the Windows or game patches, it's just waste of time to test the GPUs and CPUs again and again just to be different. There can be huge changes but just testing one or two older parts to see are the results still in the quite large error margin is enough. If they want to go more deeper the first thing to do would be growing the sample size, one (at the worst manufacturer cherry picked) unit is far from enough to draw any true conclusions if we go to the lengths of caring about the Windows version and game patch version regardless is there actual performance upgrades done because the silicon lottery is a bigger variable than those especially if the parts are taken to the limits. From entertainment viewpoint the always testing everything is probably better idea because there won't be the same games and stuff tested. But then again that is bad for anything more general data, like publishing huge GPU or CPU database based on their testing would be waste of time because putting products from two different test groups to be compared wouldn't be the best practice, especially after the lead tester statement that the tests are always run again because everything affects the results. GN has gone in depth about having a big database of different products and why you need to standardize the testing so every product goes through the same tests. There is things like better optimization for older parts with drivers but that goes down to the methodology where the sidenote "parts tested with the first supporting drivers unless there has been a problem" is made and the playing field artificially leveled. As in, even if the RTX 2080Ti would run 20% better with the more optimized drivers that are the first ones which support RTX 3080Ti, that isn't taken into account when testing because that isn't the "as launched" performance, except if there has been huge problems with the drivers than later testing with better drives can be used, but that isn't year or couple after. Then there is the pure stupidity testing. Like if Labs is going to remake every test every time, it would be complete resource waste to every time test the plethora of CPU coolers with artificial load because there isn't anything else than ambient temperature that may change even in years. If you put Noctua NH-D15 today on top of 200-600W thermal load to test it's cooling capability, it will have the same cooling capability for the same load a decade later, testing it 5-10 times per year because comparing it to X, Y and Z coolers in different projects is just wasting resources.

Well, ain't this a good news for those who have planned to buy second hand Tesla, kick Don Musk out of it and make it their own car. No more need for 3rd party control units when you can turn the one inside into something useful.

Summary While in the another corner FOSS projects are complaining about EU putting sanctions over companies not taking software security seriously, Canon proves why that is absolutely needed. Canon inkjets may leak your WiFi passwords when discarded because Canons factory reset doesn't empty the WiFi password memory. Canons official press release includes PDF-file with the affected printers which is a bit over 5 pages of home and office printer model families and about 2 pages of large-format printers, so we can probably generalize that it's all WiFi enabled Canon Inkjets (according to Bleeping Computer 196 models, so it's probably simple the generalize it to all). The solution seems to be to factory reset the thing, perform first time setup until enabling WiFi without giving any credentials and factory reset immediately again. My thoughts Really not something to loose your good nights sleep over. When the "first time setup" wipes the WiFi password on default it pretty much means someone REALLY needs to want that WiFi password and needs to have more advanced skills and tools than your average stalking ex. If your company has WiFi printers in the main network and doesn't have secondary credentials to access stuff and all the pretty much basic stuff that should be, then you might want to loose couple eyefuls of good nights sleep, not over this but generally your company's cybersecurity is kind of bad. Like at least put coffee machines, printers and all that similar stuff into it's own separated network so they can't access the mission critical stuff. But this is a good example why we need governments to enforce basic cybersecurity. Factory reset should wipe any and every data there is on default and pretty much checking that the factory reset does what it should do should be one standard device software test. But more this is just shame on Canon for not noticing this for quite a good time, that amount of affected printers seems like an amount of printers released within 5-10 years and no one didn't think to test the factory reset well during that time. There's just too much these pretty basic problems that shouldn't be even a thing today. Like this is same kind of stuff as using the "admin:admin" or "admin:root" as default login for router and if someone doesn't want to spend the few coins it takes to make that well, they should deserve sanctions for being that greedy. Sources Canon's official press release Bleeping computer Ars Technica

Is someone so stupid they don't? Noctua and Corsair metal badges are at least 10% more performance and Windows sticker keeps your product key active forever. Even better is to ditch the glass and have steel case so even without electricity your PC will be useful as as you can attach stuff to it with magnets. Also the rumors say that post-it notes manage to make your PC up to 2x more productive.

Probably everyone reading this did watch the last WAN show but I just think Luke's take on this is just so good. What Elon Musk did was basicly yeet the ONLY THING really WORTH of something in Twitter. Like you can buy tech and buildings, patents and all that and they are worth what they are but one thing you cannot just walk into a store even as the world's richest man is brand recognition. There isn't an isle in "Tech mart for crazy rich emerald king sons" where they sell packages of brand recognition that you pay by carat and suddenly people think your brand is worth something. Twitter wasn't in the top 5 brands, but easily within top 500 which is still fracking recognizable and valuable, and Musk just yeeted it in over night because some genius brainfart. It really sounds like a joke when you think it as Musk just threw probably half of the Twitters value out of the window. Like even Google wasn't that stupid that they would have renamed YouTube to "Google Video" because the brand recognition is that valuable, Google turned Alphabet but still kept the old brands because they are that valuable, Facebook bought Oculus and they used "Oculus by Facebook" for years because people knew Oculus Rift and so using the brand was more valuable than rebranding, while there isn't Nokia as a phone company anymore the brand is that known it is worth to use as sticker brand and it sells, is it already decades different parties have kept the Atari brand in heart-lung machine because it still holds that much value and Musk just yeeted Twitter brand for a brand that a lot of people are directly associating with porn because no one even remembers x.com as PayPal anymore.