Would you rather they raise their rates? If they had to do it for business reasons (lets face it as lucrative as streaming is for netflix contract renegotiation from big movie studios will give tons of leverage to those studios to charge higher rates for their content. Roughly 50% of your cable bill goes to deals cable companies strike to get sports content because they have far more leverage than any other networks. If you want newer movies or perhaps to even keep what you have now it likely will go up in cost eventually) I guess I'd be ok with it as long as they do the opposite of what Hulu does and offer some sort of more expensive package that's ad free.