"The ‘Other’ refers to the person whose life Mark will be experiencing. Mark has no previous relationship with this person; he is only aware that the Other is a heterosexual male, who is in a relationship. Will the Other’s friends become Mark’s friends? Will the Other’s world become Mark’s? Will Mark’s immersion over the 28 days of the project result in Mark adopting this new life? The Other will be chosen through a selection process where anybody can nominate themselves on our website"