The new iPhone, called the 6sb, will be geared toward users that think making these huge phones ridiculously thin instead of putting another battery in it is asinine. (95% of consumers according to market research) Jony Ive, Apple's Chief Design Officer (CDO) noted "Just by making the phone 5mm thicker, we were able to make it actually last all day playing games and browsing the internet on max brightness and still have battery left. Who knew you could sacrifice just a few millimeters and totall