Firstly, thank you for clarifying all the details about the cards. I was already looking at the 970 Extreme, but was put off by the LED's. Now that I know they can be disabled, these cards look like the only choices when deciding which GTX 970 to buy. In the past I never saw Zotac as being one of the "Big Dogs" when it came to graphics cards. But now that they are really strutting their stuff, and showing off some great new technology like OC+ and Power Boost, I feel like they have cemented themselves as being a large contender of which cards to buy. They look good, have crazy power delivery (2x8-pin & Power Boost) and run cool and quiet. The only thing missing was a great, helpful review from LTT, but now we have even that!