When I unplug the device, this particular entry on device manager is the item that disappears, and this is what reappears when I replug it. I think what you said about LG TV formatting it into a blank USB is correct.
Windows is now recognizing it as a USB ROM. Which is why I need to:
1. Figure out how to download relevant drivers (Logitech doesn't make this easy)
2. Figure out how to uninstall the USB ROM drivers and then point windows to the correct drivers.
The reason I say this is because this problem specifically started after an attempt to plug in to LGTV.
Working webcam -> tried to plug into LGTV -> LG TV says "unrecognized device" -> Plug Back into windows -> Windows says this is a USB ROM.