Thats just a website and most of the people forget about the tweaking and stuff, a 1700x with low latency ram and some tweaks can beat the i7-7700K ^^'
The i7-8700K is way to expensive also there are only Z370 mainboards for it out there and they are really expensive, you could go with an Ryzen and save some bucks get almost the same performance.
Ryzen and some Low Latency ram are pretty nice.
The best way to check wether its fake or real, is to take the graphics card apart and look at the GPU like @Radium_Angel said.
It seems like a real one... its normal that this EVGA card has 1 6-pin and 1 8-pin
A 970 with only 2GB? that isn't possible tho..
970s come with 4GB usually
Also if you could you remove the cooler from the 970 and look at the GPU number?
Should be something with GM204-200-A1