So, a friend of mine is planning to make an online magazine and he want me to write for it. 

Apparenlty, he doesn't know we all that well. He told me it would be "an anti-millennial magazine aimed at the millennial generation and Gen-Z".

You can't tell me stuff like that. When something is that obviously catering to an audience I get contrarian and want to do the exact opposite.

I really want my first writeup to be something like "Why The Kids aren't Alright is the most acute song of all time". Not becuase it's true, but becuase it would piss off the Paul Joseph Watson-types in this world (or Denmark, atleast). 

A stinkpiece extraordinar essentially. 

I also don't think my friend knows anything about how media works on the internet. 

He plans to have the magizine come out with a new issue every other week, with a smaller update the week between. 

People will literally forget about the magazin in between issues. 

As much as I hate to admit it, Buzzfeed has pretty much set the standard for online publications. Easy to read article, that holds your attention long enough to satisfy advertisers and they update their site several times hourly. 

The type of content he's proposing has also proven to be pretty unpopular among advertisers, so unless he plans to make it subscription based, it would also end up bleeding money. 

Although, in this day and age, with free entertainment and opinion based content being a tap away, I doubt people would subscribe to a magazine mostly written by amateurs.