IDK if this will reach anyone or not, but it seems somewhat important.
In the latest LTT latest video "Being an Early Adapter SUCKS", at 9:00 in, shown is a response from Dell falsely stating the firmware on the monitor may only be updated by "trained technical staff at a dedicated service center," and that this is because "the monitor's built in G-sync module requires a special hardware service tool and software".
Acer and ASUS both pushed out over-the-air firmware updates for their X35 and PG35VQ (which, IIRC, Linus had as his personal monitor for a short time, after making a video on it. Links here: https://community.acer.com/en/kb/articles/13072-acer-predator-x35-optional-firmware-update & https://www.asus.com/us/support/FAQ/1041768/ ), despite having G-sync Ultimate modules installed in both.
LTT is one of the only few with the power to look into, address and possibly call out such behavior. Whether it be Dell OR Nvidia, who is unnecessarily restricting users from updating software in some sort of misguided attempt at planned obsolescence, the behavior is unacceptable.