I believe he means that he doesn't mind the advertising, just that he would rather it be at the very beginning of the video, instead of Linus doing a small intro and interrupting his interview in the middle of a sentence.
I'm personally looking forward to seeing the pics of it fully loaded with rads that George mentioned in the video. That case is just beastly and makes me completely rethink a design I had in mind, especially at that price point (which I think is very good).