This is how the real world works. You don't get 4 guys flown down to CES and put them up, and not get at least a nod in some of the content they produce. Sure maybe its abrupt, but if it was at the beginning of the video, you would get less people watching videos because they know there's an "obnoxious" ad right at the beginning. If you don't want to keep watching after 30 seconds then navigate away it won't matter.