I dont get it. Are you dumb? Every year new phones come out does the price of the phones increase every single year or does it stay the same? If it increased every year phones would cost 5000$ by now, yet they dont. Why would a 480 be more expensive than when a 380 came out? They are the same product category so they should be the same price. I can bet you ill be buying a gtx 1070 when it hits the 330msrp of the gtx 970 its the same product category i dont wanna pay more for the same style of product.... when amd launches its 490 and 490x watch the 1070 and 1080 get price drop