Network is the back bone of this entire thing. Run with Cisco WS-C3850-24XU-L(Or Similar from Ruckus/HPE/etc.)10G to PC, with 40G SFP+ Up. Use both Fiber and Copper.
Mount your stations above, create an exhaust channel. On the roof, you have those large area fans you could use to pull air out from said channel, with some duct work (and Advertising livery). Or for Ventilation, partner with those that create the spinning fan displays(depending on the sound they generate).
If you're goal is a better experience for everyone. Run a blind test between two Panels. Yet, I'd run a set of both(Competitors). Skip the CRT. Showcase the the BFGD from Nvidia. with an HTPC. On each side of which run with Sony/Samsung/LG 65" powered by an Emulator/PS4/XB1.
Last, Design a black hex grid floor with Orange(or RGB) LED gaps. I'd say wall off the entire area. Spend some time sound proofing and diminishing echos. Peripherals go Razer so you can pair with Hue lights. Of course then you'll want Sonos + Alexa in corners for background music. My initial thoughts, good luck.