If you can afford the HOF you will not be disappointed. The quality and support is second to none.
Extremely good OC out of the box, quality components, quality build.
Not a lot of people have them because the 970 HOF is only 10ish days old but do some googling on the 980 HOF for an indication of the quality (there are some reviews and write-ups) and you'll see why some drool over them
My Strix is amazing but if they where $40 off and available when I got my Strix I would've jumped on it.