I don't really know much about the difference in quality between the main brands. The MSI sounds good, I like the look of it and it's cheaper than the ASUS one but I don't know which one would be better for overclocking or general quality of components.
I may even go for the Gigabyte GA-Z79X Gaming 5. http://www.novatech.co.uk/products/components/motherboards/intelsocket1150/z97chipset/ga-z97x-gaming5.html
I like the look of it, the features seem to match what I want to do and from having a quick look around they seem to be one of the best quality brands, but I could be wrong.