I recently got a NAS for our office and I'd recommend using hard drives from WD's Red series or Seagate's IronWolf series. These hard drives are built for server usage and are rated to be used 24/7.
Depending on what you use your NAS for, you could get away with a regular consumer desktop hard drive, but if you are looking to have it running 24/7, definitely look into the server drives. You spend a bit more on them, but in the long run, they'll live up to their price.
Just for reference, here is a link to the HDD I got for our office: https://www.memoryexpress.com/Products/MX40403