Came across this yesterday. Turns out there is a legit mechanism for Uefi updates via windows update. So Oems like Asus are now able to update firmware of the Uefi Bios directly from Windows Update instead of us having to manually flash it via a pendrive.
Hope this helps anyone else who has the same moment of panic and confusion I did ?
Links to new update mechanism from Microsoft:
https://docs.microsoft.com/en-us/windows-hardware/drivers/bringup/windows-uefi-firmware-update-platform
https://docs.microsoft.com/en-us/windows-hardware/drivers/install/updating-device-firmware-using-windows-update