Apple will be successful for many years to come regardless of their product's quality or capabilities.
The only reason they are where they are now is due to clout.
Think about it, Wireless earphones were on the market long before AirPods were released by Apple, but even though Apple's version of them are more expensive, they have gotten a major portion of the wireless earphone market.
You can disagree, but that is my viewpoint on how Apple's company will act in years to come.