Summary: Sony and Disney have started a trial in Korea to stream movies that are still in theaters. They're still gauging interest in the US and the UK.
Insight: This would be a great move from sony, and it something that people would love to see. However there are some setbacks. For instance, there is nothing stopping people from inviting 5 people over to watch a movie on their big screen TV, which would effectively mean that 5 people would pay $12 instead of $60. This can be resolved with Microsoft's patent for detecting the number of people in a room, but the infrastructure is still not there.