My Strix 1080 Ti produced same noises, when case closed on table (2 feet from my head). Tried a few RMA units and different vendors, chandge PSU and can say - no huge TDP cards without any whines (1080 Ti, at least). Maybe it's my and you unique ears, who knows. Coil whine does not affect the GPU overall reliability. When i playing in headphones or 5.1 system i cannot hear any noises. I would not worry about it, you can RMA, but not warranty that next card didn't produce whine or even will get louder than past unit.
If you "find it completely unacceptable at this price point" stay on low and cheap TDP models, they have less coil whine chance.