I think you missed a crucial feature of this monitor, the possibility of having 4 different devices connected at once without the bezel.
Sure this feature isn't that much of a deal for the regular user but for software developers having for example 3 computers with windows, linux and macOS + connecting his laptop or mobile phone to the extra screen and then having all those machines connected with a logitech keyboard switching machines easily or even using one of the products sponsoring you Synergy (you missed a shot here xd) to connect all the devices including the mobile one (android even though not officialy supported) is a big productive workflow.
But as you said some people will actually enjoy this for a monitor and some people will dislike it depending on their needs.